Support a specific cause
This is a community-led night, not a generic gala. Funds go to blood cancer research, nurse education and patient care on Ward C5A, where Pauline Fallance was treated.
Sponsorship Prospectus 2027
Support the cause.
Be seen by
the room.
The Bloody Cells Ball grew out of years of St Gerard’s community fundraising for Westmead’s C5A ward, lifted into a black-tie night by the Fallance family and friends in 2021. Three Balls and $420,000+ later, partners help fund blood cancer research, nurse education and patient care on Ward C5A through Westmead Hospital Foundation.
Cumulative impact
$0+
raised across three Bloody Cells Balls for Westmead
The first Ball raised $150,000. The 2025 event added $140,799.90. Every chapter has done one thing: turn a room of guests and sponsors into funding for blood cancer research, nurse education and patient care on Ward C5A.
Why sponsor
A room that turned up
for the cause.
Sponsorship does two things at once: funds a hospital community we’re already part of, and puts your brand in front of 500 guests who showed up for the cause.
Be seen by the room
Sponsors appear across stadium screens, media walls, event programs, tables, auction moments, professional photography and post-event content.
Meet an engaged audience
The room brings together business owners, corporate leaders, healthcare supporters, families and a loyal community that keeps returning.
How it grew
Started by a few friends.
Carried by a community.
LongbeforetheBall,theStGerard’sschoolcommunityhadbeenrunningtheChristmasCup,anannualgolfdaythat,fromthestart,raisedforWestmead’sC5Acancer-careward.
In2009,PaulineFallancewasdiagnosedwithacutemyeloidleukaemia.Whatbeganwithaseeminglyinnocentblisteronherfingerledtoahospitaladmissionandtreatmentstartingwithin48hours.HercaremeantprogressiveroundsofintensechemotherapyonWestmead’sWardC5A:thekindoftreatmentthatbreaksdowntheimmunesystemtodisturbingeffectinanattempttokillthecancer,mostlyenduredinisolation,andonlytrulyunderstoodbythosewhogothroughitandthepeoplewhowalkbesidethem.
TheAMLwentintoremissionforfourandahalfyearsbeforereturningin2013.ThistimePaulineneededastem-celltransplant,withtheclosestmatchsourcedfromadonorintheUSA.Todaysheremainscancer-free,andevergratefulforthecareshereceivedinWestmead’sHaematology,BloodTransplantandCellTherapiesward,C5A.
ComingoutofCOVIDin2021,theFallancefamilysatdownwithafewoftheStGerard’sChristmasCupcommitteeandcommittedtosomethingbigger:takingtheenergyofthegolfdayandturningitintoafullblack-tieBall.ThefirstBloodyCellsBallput430peopleintheroomandraised$150,000forWestmead.TheBallisendorsedbytheWestmeadHospitalFoundation,withfundsgoingtobloodcancerresearch,nurseeducationandpatientcareonWardC5A.
ThreeBallsin:430guestsin2022,480+in2023and500+atAccorStadiumin2025.TogethertheBCBcommunityhasraisedmorethan$420,000forWestmeadHospitalFoundation.Thecommitteedonatesitstimesoeverydollargoestothecause.InApril2027theBallreturnsforafourthchapter,andwe’dlovetotalktoyouaboutstandingalongsideit.
The evening
A black-tie gala,
a working fundraiser.
Every part of the night is a place sponsors can host guests, be visible, and back the cause.
- 01Arrival drinks and guest photos
- 02Guests move through the stadium to dinner
- 03Welcome from the Fallance family and committee
- 04Westmead Hospital Foundation speaker or patient-care story
- 05Three-course dinner and live entertainment
- 06Lead sponsor acknowledgement or speaking moment
- 07Silent auction, raffle and live auction
- 08Band, dancing and final sponsor thank-yous
What your support helps fund
Research, nurse education,
patient care on C5A.
Every dollar raised by the Ball goes through Westmead Hospital Foundation. Pauline Fallance, whose family started the Ball, was treated on Ward C5A.
Blood cancer research
Funding research and clinical trials that improve how blood cancers are treated, through Westmead Hospital Foundation.
Nurse education
Courses, certifications and conference travel for the C5A nurses, so the team keeps building the expertise that defines care on the ward.
Patient care on Ward C5A
Equipment and direct support for patients on C5A, where Pauline Fallance was treated. The 2025 Ball funded a new patient blood fridge and recliner chairs for patient rooms.
Packages
Four ways
to stand with
the 2027 Ball.
Packages can be shaped through cash sponsorship, guest tables, prize donations, supplier support, or a combination. The strongest packages combine presence in the room with content sponsors can use afterwards.
01
Table Sponsor
A visible table package for businesses, families and groups who want to attend together, support the cause and be recognised across the night.
- ·10 event tickets
- ·Branded table presence
- ·Half-page event program recognition
- ·Logo on stadium screens
- ·Logo on the media wall
- ·Professional photos of your presence
02
Event Sponsor
The lead partner position, with the strongest recognition across guest communications, the event environment and the formal program.
- ·Title-level recognition in Ball communications
- ·10 tickets and branded table
- ·Featured large media wall placement
- ·Full-page event program feature
- ·30-second stadium screen loop
- ·Stage acknowledgement or sponsor moment
03
Auction & Raffle Partner
Support the auction, raffle or prize moments that turn generosity in the room into direct fundraising for Westmead.
- ·Auction or raffle naming
- ·Prize signage and screen visibility
- ·MC acknowledgement
- ·Pre-event prize feature
- ·Post-event thank-you content
- ·Cash or in-kind package options
04
Experience Partner
For suppliers and brands who can elevate arrivals, photography, entertainment, drinks, styling, production, screens or guest hospitality.
- ·Activation naming
- ·On-night signage
- ·Supplier story feature
- ·Social content
- ·Guest experience integration
- ·Post-event photo usage
Where sponsors appear
Visible before, during and after the night.
Every placement is a moment with guests on the night, and content sponsors can share with their team afterwards.
Branded table
Bring ten guests, sit them under your name and have your branding on the place cards and program.
Stadium screens
Logo runs and 30-second video loops on the stadium screens during arrivals, dinner and the auction.
Auction & raffle
Naming rights or prize partnership across silent and live auction lots.
Media wall & arrivals
Featured logo on the photographer-backed media wall as guests arrive.
Event program
Half- or full-page features in the printed program every guest takes home.
Post-event content
Photography, social posts and impact reporting carry sponsor presence into the months after the night.
Speech & stage moment
Lead sponsors are acknowledged from stage and can take a thank-you speaking moment.
Branded table and guest package · Media wall and arrival photography sponsor · Silent auction or live auction partner · Raffle partner with prize storytelling · Stage screen / LED content sponsor · Entertainment, drinks or guest experience sponsor
From the room
The Ball really does have a life of its own now: a fantastic result for the team, especially having taken a year off.
Practical bits
Things sponsors usually ask.
Anything missing? Hit Sponsor enquiry in the top right and we’ll get back to you.
April 2027 in Sydney. The committee is finalising the venue from a shortlist that includes Accor Stadium, CommBank Stadium and a small number of premium central-Sydney rooms. Date and venue will be confirmed in writing to sponsors first.
In good company
GJS Property•Edutemps•FDC•Streeton Criminal Lawyers•DNA Events•4 Pines Brewing Company•Australian Vintage•Blue Wealth•ConnellGriffin•Beecroft Bathrooms•
Committee
Gordon Fallance · Pauline Fallance · Rachel Gibbeson · Ken Basha · Andrew Stuart · Carmel Stuart · Mark Harrison · Marissa Kelly · Kyle Stuart
Next step
Sponsor the next
Bloody Cells Ball.
The committee is shaping the 2027 venue, packages and sponsor mix now. Sponsors who come in early help define the night.